Gran Via

This is where you can buy the best pair of designer jeans ever, see the latest theater productions, take part in a gay parade, or just delight in the sweet urban clamor. In other words, Gran Via oozes the essence of modern Madrid, serves as a favorite meeting point, and a splendid example of a place where you are willing to tolerate the noise. On your way through this traffic jungle, raise your head every now and then to make sure you don't miss the lavishly decorated edifices of some of the most important commercial buildings in town, including Torre de Espana, Telefonica, and Palace of the Press. Gran Via is not just a street, but rather a curious sociological phenomenon that reflects people's need for unrestricted consumerism, even if it's in such historically beautiful city as Madrid.