World's Most Fashionable Nations

By chili, March 29th 2010 in Travel Destinations Comments (35)

French and Italian fashion houses have dictated clothing trends for many years, but are these nations really the most stylish in the world? In fact, when you take a look around the world's biggest cities, you will soon discover that Barcelona, Melbourne, Copenhagen or Sao Paulo easily rival Paris, Milan or Rome. Today, the best fashion scenes are not the catwalks but the streets where people are dressed with style, look uniquely and sexy.

Below are five most fashionable nations presented in alphabetical order:


1. The Australians.

In melbourne. Australia. By herwordskill

In melbourne. Australia. By herwordskill

It must be the sun, ocean and a laid-back attitude towards life that make Aussies look so great, relaxed and well-dressed. Australian fashion, with its casual and individualistic approach, can be clearly distinguished from European style that is still a bit conservative. Let's make it clear - no one wears flip-flops to the theatre in Europe. Most of the clothing designs in Australia are influenced by the surf culture, outdoor activities, graffiti and arts that form impressive fusion of styles and colours.

Still, Australian dress-code is more than foot thongs, swimming suit and a pair of old jeans. Today, the country's fashion industry has grown big and its designers are world-renowned and internationally acclaimed. The streets of Sydney, Melbourne or Perth are filled with super-dressed people wearing innovative unique clothing that can rival the best European haute couture.

2. The Brazilians.

Sao Paulo Fashion Week, one of the flagship events of the Brazilian clothing world, provides some evidence for Brazil's passion for fashion. It is not the latest trends straight from catwalks that make the Brazilian fashion so interesting, however. The nation's great sense of style, full of colors, mosaic patterns and well fitting or actually, skin-tight clothes, capture the optimistic spirit of Brazilians best. Exotic and sexy style of the women is admired and envied all around the world and the Brazilians' unique mix of different cultural influences, from Africa to Europe and Asia, make the country's fashion extraordinary and internationally acclaimed.

Today, Brazilian clothing industry has grown strong on the global markets. Original design and custom-made lines rival the world's largest industries - the country is currently the second largest denim fabric producer and fifth largest apparel producer in the world.


3. The Danish.

By stefanravn

Bike fashion in Denmark. By stefanravn

Oh, Denmark is trendy! The Danes have this great fashion sense simply running through their veins. It can be easily observed on the streets of Denmark's largest cities, Copenhagen, Aarhus or Alborg, where literally everyone is dressed with style. Still, the Danes don't seem to care as much about the latest trends, they rather follow their own fashion rules - the clothes are somehow both classical and innovative - their simple cut, organic colours, perfect fit and top quality materials accompanied with stylish patterns and original detail make Danes look absolutely gorgeous.

Today Danish fashion is one of the main pillars of the country's export industry. Despite its small size, Denmark is the 9th largest exporter of clothes among the OECD states, and it holds 2.8 % of the international export market.


4. The Japanese.

Street fashion in Osaka. By bruceley

Street fashion in Osaka. By bruceley

Fashion in Japan is not only the bizarre and insane look of crazy teenagers occupying the streets of Harajuku, the trendy shopping district in Tokyo. Actually, Japanese have an amazing sense of aesthetics and there are no other countries in the world where art plays such a big role in the history of the nation. From ink painting on silk and paper and subtle calligraphy to more recent manga and cartoon, Japanese's need for expressing themselves through art can be observed in every aspect of their life. Also in the clothing world, Japan is a place where fashion meets art.

The way Japanese dress is refined to the last detail, unique and rich. Fashion in Japan reflects the latest trends of the world's biggest fashion houses but it can also perfectly combine modern ideas with classical Japanese look.

With such big names as Yohji Yamamoto, Kenzo, Issey Miyake and Comme des Garçons 's Rei Kawakubo, who developed a new way of cutting, today Japan is one of the most interesting fashion markets in the world.


5. The Spanish.

Pez shopping street in Madrid. By gaelx

Pez shopping street in Madrid. By gaelx

The time is now for Spain. In fact, saying that Paris, Rome and Milan are fashion capitals of the world would be a bit of cliché - today these are Madrid and Barcelona that dictate fashion trends in Europe and worldwide. Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Mango and El Corte Ingles dress Europeans, Americans and Asians and it is the Spanish designers like Agatha Ruiz de la Prada, Pura Lópe, Pedro del Hierro and  Paco Rabanne that have revolutionized the international fashion industry.

Fashion has always been an integral part of the Spanish culture where people look sophisticated and stylish. They just know how to combine sleek, casual and smart pieces of clothing into one perfect outfit. And the shoes. The shoes are always bang up to date. Spain, with its rich tradition of leather craftsmanship, is the second largest shoes producer in the European Union, after Italy.



  1. Tigre Apr 11, 2010 5:39 PM

    Interesting observations, but what about the Colombians? Colombia is the fashion leader of Latin America, and is fast becoming one of the most recognized centers in the world. Any day in the capital of Bogota you will see a huge variety of fashion, from the more conservative suits to mod styling, vibrant colors, innovative materials and the best hair sculptures on most of the young men. Colombians seem to have an innate ability to blend current style trends with individuality, creating an aesthetic that is unlike anywhere else. Of course, Colombia has produced amazing designers such as Sylvia Tcherrassi, Arturo Tejada, Ricardo Pava, and Trujillo, just to name a few. Bogota Fashion Week has become a “must attend” event for the international fashion industry, and the country has always produced amazing textiles.

  2. eslaitr Sep 18, 2010 7:17 PM

    australia #1.. please!?! It's the land before fashion!

  3. Sandra Sep 19, 2010 10:21 PM

    Tigre, you are out of your mind! If anyone is fashion leader of Latin America it is Argentina. Colombians are the biggest haters and cannot stand to not be a part of anything. While one cannot deny that fashion is growing in Colombia, Bogota is a bore. Classic fashion is prevalent and it is LIGHT years away from cities such as NY. I'm glad Brazil was mentioned, but don't even think Colombians come close to the Brazilians, Chileans or Argentines.

  4. angela Oct 21, 2010 5:22 PM

    Wow really Sandra, your rants are ignorant. You are just copying the society's standards of what "fashion" is at least in Colombian people will make it their own...

  5. claudia Dec 4, 2010 1:09 AM

    Where is NYC ?? ?? ?
    Where is italy ?? ??

  6. nara Feb 19, 2011 2:33 PM

    i should mention that fashion firstly occured in Asian countries, still europeans and other western countries benefit from asians' experience on this matter, i have been in several museums in eastern countries and observed so many fascinating clothes and accesories. colours, styles, cloth in a word everything is fantastic.and i see today's designers use this elements.u should see these with your own eyes to believe. it is better to see once rather than to hear hundred times. what about today's fashion? to my mind italy is number one on this matter since italy regulates the fashion, it is undeniable fact that milan is the center of the fasion, turkey is also influential, then paris, new york are considered fashion centers, i have been in japan and china and guys i can safely say that they are great designers, their styles are quite different and they are innovative.i like mostly turkish japanese and chinese desegnirs' work :)
    Tigra i tottaly agree with u about Bogota, it is the most authoritive fashion ceneter in Latin America :)
    thanks everybody for sharing their attitude...

  7. Iyke Feb 22, 2011 7:30 AM

    Does it mean none of you know anything about Africa, especially that Nigerians and most Western Africans are fashion oriented people or that people you re afraid to credit Africa for anything good? In every single today's fashion you will find an African signature. That,s a fact.

  8. Amadea Apr 7, 2011 12:59 PM

    Obviosly, everybody thinks their own country is the most fashionable...

    Ok, so I'm Danish and this will probably sound a little bit selfish, but I think people from Denmark has wonderful taste! Of course, many don't have but have you noticed Oh Land? I love her clothes and she definitely Danish. I, myself are often told that I'm stylish and bla bla bla, and even though I never think about it much, I think it's true. I was in London not very long time ago and in four days, me and one of my friends counted, as an experiment, 50 people with great taste. When we got home, we sat down at the main road of the Strøget (kinda like oxford street) and in one hour we had counted the same number of people with great taste... Kinda scary!

    Well, anyways, I heard that you can look good no matter what you're wearing if only your hair and your shoes are looking good. And then there's the outfit you can always be sure of: pencil shirt, oversized t-shirt or tank top adn a pair of fancy shoes (snickers with silk laces, it's always cute! Escpecially converse or Vans)

    Well, anyways, take a look at :) if you look under 'copenhagen, february' and sees a girl with flowers in her hair, she's one of my friends and she sooooo cooool!

  9. Tyler Nov 13, 2011 9:34 PM

    Well, usual competitive bias opinions again. I'm not even going to attempt to make it sound like Americans have good fashion taste because 95% of Americans I know wear Hollister under the impression that it's fashionable -.-
    But I do think this article is complete BULL.
    Australians? Seriously? They may have good style but style and fashion are 2 very different things.
    Brazilians? Lets be honest, the only reason you chose that picture was because she was tanned and had a tight fitting shirt on. If you think that's fashion then you don't deserve to write fashion articles.
    As for the other 3, I agree they do have great fashion sense but surely there are one or two other countries that would top the table? France? England?
    France is sleek and elegant, England is both rebellious and classy at the same time.

  10. sustanon Nov 18, 2011 1:15 PM

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  11. andy Dec 22, 2011 11:24 PM

    BRAZILIANS ?? ?? ?? ?? ?? ?? ?? I just came back from brazil and everyone wears slippers, bermudas and brazil football/soccer shirts..... I didnt see any remarkable fashion anywhere while in Brazil... in fact some shorts, sandals and a shirt will do for most of them.

  12. Clode Jan 30, 2012 8:21 AM are right, Spanish and Italian people also...

  13. Dani Mar 24, 2012 10:45 PM

    Yes i think italian pplz are most fashionable in the world,i am not italian but i live in italy.

  14. Mark Apr 24, 2012 11:18 AM

    What about Korea?
    I love their fashion.

  15. someone Apr 29, 2012 4:42 PM

    Oh My !!!! where's Paris , Italy , Korea , America ?

  16. Hahaha Jun 12, 2012 9:29 PM

    What imbecile came up with this post? Australia ?? ?!!! What a joke... Brazil and Netherlands...PLEASE!

    If you know something about fashion you will include:


    Now, you just made yourself look dumb

  17. fashion apperal Jul 3, 2012 6:16 AM

    very interesting and so much informative. i liked it.

  18. Ugga Jul 11, 2012 8:15 PM

    The Netherlands is very fashionable (I have been there) but other than that this list is crazy. I would say Swedish are overall the most fashionable by person. The French, Italians, British, Americans and Japanese make the most fashion but that would be a boring list.

  19. Lai Jul 13, 2012 6:01 AM

    Australian?! WTF, Australia's fashion is nothing compared to Korea, Netherlands, and NYC.

  20. phillip Jul 31, 2012 12:09 PM

    1, England 2, Japan 3, Sweeden. Done

  21. Guy Aug 9, 2012 12:31 AM

    Brazilians ?? ? WTF!!! They hav no sense of dressing,maybe the models but how many of them...jus countable! Rest are all garbage,bunch of agressive,fat womens with old fashioned clothes. France,Italy,Japan No 1,2 N 3 in the world.

  22. nirajmehra Aug 19, 2012 4:48 PM

    well guy Indian fashion is among top and trendy stylish and different as well :)

  23. mac Sep 13, 2012 7:23 AM

    what the PHILIPPINES is not in the list

  24. AwesomeDude Nov 22, 2012 4:27 AM

    This list is pretty good except maybe brazil. By the way people from Montreal dress really nice.

  25. JB Nov 25, 2012 12:35 AM

    The title of the article is the most fashionable countries, but I think the author really meant the most stylish. You can't have a country like Brazil in the most fashionable, because it's a hot country, so they miss out on all the autumn and winter trends.
    Traditionally, Paris, New York, London and Milan have been the fashion capitals. The French have some good fashion, but their good brands are too expensive for the vast majority of people within the country to wear. Italians have a lot of style, but it's quite cut-off from the major trends. New York fails to influence the vast majority of American people. I think it would be the Brits because they have both street style and formal dress wear that is adopted by a large portion of the country. Most people wear distinctive and original clothes. Furthermore, London tends to set the trends for the rest of the world.

  26. cogoo Jan 11, 2013 12:54 AM

    best dressed guys in Sydney don't even come close to security guys in Paris malls ...let alone the rest of the people

  27. Jacob Feb 17, 2013 5:04 AM

    This list is highly debatable. I've been to many of these countries and I take objection with the top two. I've been to both and hardly do I ever seen people dressed-up. To me the most fashionable country should be one where people tend to like dressing well. As far as I'm concern, Australian and Brazilian tend to be too casual. Lastly, it should be more about cities than countries. Two overlook cities are Toronto and Montreal, people there take their dressing up seriously

  28. Mario Apr 5, 2013 1:43 PM

    your attempt to create this list turned out into a major fail. next time, try stand up comedy instead of writing articles

  29. Aina Apr 21, 2013 11:47 PM


  30. Aina Apr 21, 2013 11:52 PM

    Iyke you are right i agree with you, Nigeria is growing fast and classy when it comes to dressing...

  31. Proudly African! Oct 28, 2013 10:04 PM

    All those countries mentioned can't stand with Nigerian, Cameroon and Congolese when it comes to fashion. anyways I understand the western world always want to portal the image of African in the bad ways. I live in Australia and I can tell you Australia have the worst fashion sense I have never seen in my life. Australian wear green, pink, yellow and blue at the same time. You guys need to do you research right before posting shit like this!!!

  32. tusia Jun 21, 2014 3:23 AM

    where is italy and united nations

  33. Star Sep 3, 2014 1:29 AM

    Italy and France deserve absolutely a place in this list!! They have both a long history in fashion and they are by far the two most stylish countries!

  34. Star Sep 3, 2014 1:29 AM

    Italy and France deserve absolutely a place in this list!! They have both a long history in fashion and they are by far the two most stylish countries!

  35. Phumlani Apr 29, 2015 11:21 PM

    What about South Africa, they have fashion taste

  36. Name: Feb 14, 2016 7:52 PM